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91Æƽâ°æ / Public Affairs & Marketing

Public Affairs & Marketing

We tell the stories that capture 91Æƽâ°æ’s excellence in teaching, advancements in research and commitment to service in a manner that builds awareness and engagement.

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Vision & Mission

91Æƽâ°æ Public Affairs & Marketing vision is to be recognized for its best practices in creating deep and meaningful relationships with audiences to create recognition from a broader population and remain financially sustainable.

Our mission is to build brand awareness on a regional, national, and international level through innovative approaches, integrated messaging, compelling storytelling, and creative marketing solutions reflecting our commitment to Humanism, Diversity, Equity, and Inclusion (HDEI) to advance the University’s vision and mission.
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News & Media Relations

91Æƽâ°æ’s news team has written hundreds of stories over the years to promote the work of faculty, students, staff, and alumni. Through rigorous media relations work, the team memorializes institutional progress and raises the prominence of the 91Æƽâ°æ brand as a whole.

Searching for Stories or Photos?

 

Here’s how to find them:

: Media releases submitted locally, regionally, and nationally.

This Week@91Æƽâ°æ: Weekly internal communication.

: 91Æƽâ°æ photos – sign in with your 91Æƽâ°æ credentials to search by College, topic, etc.

Westernu.edu: Use the search function to search what you are looking for.

University Archives: Search for historical documents, stories, etc.

 

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Visual Design & Brand Identity

While 91Æƽâ°æ’s brand aesthetics move forward with fresh, clean, modern design, the fundamental message never changes. The visual expression of our brand reinforces the strength of our institution in higher education and health care, while evoking the emotional bond between 91Æƽâ°æ and its internal and external community.
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Multimedia Campaigns

We develop integrated campaigns throughout all channels of communication. We create rich marketing assets such as videos, websites, social posts, digital ads, print publications and email, just to name a few.
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Strategic & Critical Communications

Public Affairs & Marketing is led by 91Æƽâ°æ’s Chief Communications Officer. The department is responsible for ensuring the institution’s official and critical communications serve all constituents in a clear and concise manner, protect the institution’s reputation, and build 91Æƽâ°æ brand awareness.

Work With Us

We work together with our departments and colleges for accurate and consistent messaging in a multi-channel environment. We encourage our 91Æƽâ°æ community and partners to contact us to discuss marketing and communication strategy and goals.